What is SCWL®?

Subconscious to Conscious Way of Learning.

Since 1979 Midwest Research of Michigan, Inc. has developed a remarkable library of self-help accelerated learning programmes for health, education, personal development, business and financial success as well as custom programmes for some of the most famous names in sport. Their work is held in very high regard worldwide.

The content of each SCWL® programme is approved by the Self-Teaching Institute in Sherman Oaks, CA., an independent board of distinguished scholars and doctors whose disciplines include, medicine, education and psychology. Their expertise in subliminal communication techniques spans many years and provides us with the confidence that we are receiving the finest accelerated learning programmes for self-improvement. Their prestigious symbol is found on all SCWL® programmes. It is our assurance of the highest quality. STI Certification for every SCWL® programme is on file at Midwest Research of Michigan, Inc.

There are more than 800 published scientific studies that have unequivocally demonstrated the validity of our ability to perceive information through the use of subliminal stimulation. We are what we think. Our conscious awareness directs our actions from our subconscious database. What we store in our subconscious is directly related to what we achieve. Our thought processes are created from several different sources.

Most conventional self-help techniques force us to start in our conscious awareness and then to break through to our subconscious. This creates a kind of internal war as our thinking processes try to determine if this new information is acceptable. It can become a vicious circle.

SCWL® provides a gentle, nurturing solution that works in harmony with our system creating deep, foundational changes that bring us positive results. These wonderful motivational tools are so effective because the continuously repeating and reinforcing positive affirmations go directly to our subconscious; they don't take up a moment of our precious time and need no special equipment. All we hear are the pleasant environmental sea-shore sounds playing in the background while we go about living our life; working, playing, writing, conversing, eating, exercising, surfing the web; even listening to music, reading and watching television.

Each audio cassette or CD plays thousands of layered positive messages in carefully developed scripts. The scripts are made up of attitude, confidence and self-image building affirmations as well as affirmations relating to the specific title; all arranged to create new concepts, ideas, images and patterns in the subconscious and have those concepts, etc., surrounded by positive feelings which aid the mental process in using new information.

We receive many letters and phone calls with questions about the SCWL® programmes.

CAN I GET A COPY OF THE SCRIPT FOR A PROGRAMME?

Midwest maintains a high degree of privacy with their scripts for two main reasons. First, when we make the conscious choice to change a certain behaviour pattern we need to create a new database of information. Our subconscious serves as our personal computer and in that capacity it acts as a permanent storage facility, or datebase, for all our life experiences. It is our personal library of beliefs, memories, influences, values, expectations, inputs, skills, habits and patterns of behaviour. If we are consciously aware of the programme content, research has proven that we can block the information that would then render the programme ineffective. Secondly, the scripts for SCWL® programmes are proven successful. If we publish them, we would give the opportunity for others to copy them. Each SCWL® programme is recorded from the master programme that was originally created with sophisticated and technically unique purpose built recording equipment created by Midwest and Associates. This is also the reason why the SCWL® programmes cannot be duplicated. Should you copy our SCWL® programme you may lose enough affirmations to render the programme content incomplete and/or ineffective. It is in the construction of the scripts that the SCWL® programmes gain their professional edge. The linking and compounding of the concepts and the agreeable sequencing of language and perceptions are as important in the development of each programme as the affirmations themselves. Midwest Research of Michigan Inc. needs to protect their product from pirating. The scripts are private but not secret. Application may be made by bona fide researchers and indeed such applications are welcome for the continuing research and development.

HOW DO I KNOW THAT THERE ARE AFFIRMATIONS ON THE PROGRAMMES?

The technology used in producing the SCWL® programmes prevents recording and duplicating without the affirmations. The introduction verifies the programme's affirmations. We also have affidavits on file from the technicians and speakers.

HOW ARE THE SCWL® PROGRAMMES RECORDED?

The most important part of any subliminal programme besides the scripting is the frequency and the tones within the programme. Midwest uses multi tracks and frequencies covering the spectrum of speech, 2000 to 4000 cycles per second as well as many recordings at higher frequencies, some in excess of 10,000 cycles per second, all recorded with specific tones. Some of the recordings are treated electronically. All are at separate decibel level differences, masked with the sounds of the sea-shore. The affirmations are repeated and the number recorded on each programme varies between 80.000 to 100.000 depending on the wording of each affirmation. Many custom programmes contain over 1.000.000.

HOW OFTEN SHOULD I LISTEN TO SCWL® PROGRAMMES?

Do not place time limits on results. When we do and our subconscious determines we cannot reach our desired results in the time frame we have consciously established, it will simply stop working toward the achievement of that particular goal and begin working on other things we spend our time thinking about. Studies have shown that it takes at lease 21 days to start to notice changes. These changes are usually noticed first by other people... a few days after I started using the Effective Speaking programme a friend asked me what I was doing ....I was different, more confident and relaxed.....Repetition is the key to creating a new database of information for behavioural change. Play the programme/s for at lease an hour a day. This can be done in short bursts or all at once. There is no limit to the number of programmes we can play at the same time...our mind has an unlimited capacity.

AFTER RESULTS ARE ACHIEVED, DO I CONTINUE TO LISTEN TO THE PROGRAMMES?

Once we have achieved our desired behavioural change, we may be exposed to challenges in our daily routine. If so, we use them as we feel the need. Many consultants find the Stress Control programme great to use every day in the office.

DO I HAVE TO PURCHASE AN EXPENSIVE UNIT TO GET THE MOST BENEFIT?

The SCWL® programmes are recorded in mono and are designed to be completely effective on any tape or CD mono or stereo system.

HOW LOUD SHOULD I PLAY THE SCWL® PROGRAMMES?

The volume should be at a pleasant environmental level as if the sea-shore was just outside the window.

IS THERE ANY SPECIAL CONCENTRATION REQUIRED?

No. On the contrary, we recommend to play them while busy at other activities The SCWL® technique works in harmony with our natural ability to learn. It is so effective because it goes directly to our subconscious; continuously repeating and reinforcing positive affirmations. It doesn't take up a moment of our precious time and needs no special equipment. All we hear are the pleasant environmental sea-shore sounds playing in the background while we go about living our life - working, playing, writing, conversing, eating, exercising, surfing the web; even listening to music, reading and watching television.... remember we are bypassing conscious awareness; the busier our conscious awareness is, the better. Because of the relaxing nature of the sounds of the sea-shore we do not recommend playing them while driving.

DO SOME SCWL® PROGRAMMES WORK FASTER THAN OTHERS?

Yes. Everyone responds differently. For most, results will be noticeable in a short period of time. For some a longer time will be needed. Once again, place no time limits on results. These wonderful motivational tools work best in conjunction with our conscious commitment to achieving our desired goal and require our personal participation, patience and persistence. The burning desire is the starting point of all achievement.

DO YOU RECOMMEND SCWL® PROGRAMMES FOR CHILDREN?

Yes. We highly recommend them for children. The information is totally positive and will help children develop positive attitudes, a good self-image and confidence. Obviously, some titles are not appropriate. It is a matter of choice for parents. In addition to the customized children series, we suggest the educational series, the family developmental series and the athletic series as excellent programmes for children as well as any programmes dealing with confidence and attitude builders.

For further information: SCWL® titles and description at: http://www.dianahodgson.com. To receive a brochure please send stamped self addressed envelope to the Centre of Advanced Learning.

We invite you to start building your SCWLâ library today.
Thank you.